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Client Profile: Autodesk is the World’s 5th Largest PC Software Company

  • Approximately 80% of revenue driven through 1700+ Channel Partners
  • More complex lifecycle solutions driving need for better sales and technical training for its channel partners

Intrepid Services Delivered: Learning Strategy; Analysis; Design & Development; Training Delivery; Measurement & Business Impact

The Challenge:

  • Create a robust, comprehensive training program in a short timeframe utilizing the combined strengths of Intrepid instructional designers and Autodesk subject matter experts
  • Empower diverse learners at the same training event: students with sales experience who lacked familiarity with manufacturing and students with industry knowledge but little sales experience
  • Win the confidence of Autodesk stakeholders who were skeptical of the value of working with an external partner
  • Design and develop 72 hours of instructor-ready training content in 12 weeks for Boot Camp Training Event
  • Design and deploy various methods of measuring Boot Camp Training Event’s impact on reseller satisfaction, knowledge transfer, application of skills, and business results

Intrepid Solution:

  • Conduct interviews and collect data to confirm desired outcomes and build relationships with Autodesk stakeholders
  • Assess and analyze current learner knowledge levels, desired future levels, and learner characteristics
  • Design standard courseware format and rapid instructional framework to enable development within a short timeframe
  • Take Boot Camp from a typical conference-style, powerpoint-driven event to a high-impact, interactive training event
  • Implement a plan to track and measure sales results, behavior change, knowledge transfer and student satisfaction
  • Make Intrepid’s instructional designers available to give tips and suggestions to Autodesk presenters accustomed to finalizing materials at the last minute
  • Implement efficiencies to leverage course content and design across Autodesk divisions
  • Promote interactivity, games, and role-plays during training sessions
  • Ensure scalability of hands on activities for up to 300 students participating simultaneously in one room

Client Benefits:

  • Average salesperson knowledge transfer has increased 30% to 40% for each class delivered
  • Students gave sales training a rating of 4.3 out of 5 indicating strong agreement that course content and materials were directly applicable to current and future sales efforts
  • Boot Camp event was attended by over 1,400 channel partners and was the largest and most successful training event in Autodesk history
  • 89% of participants gave Boot Camp an initial overall rating of 4 or 5

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