Education-based Marketing

Training instructs. Education inspires.
Turn prospects into loyal customers who rave about you.

Why are customers who participate in Education-based Marketing 29 times more likely to buy products compared to media ads?*

Call it the gratitude effect. People trust and think well of those who teach them valuable skills and lessons.

Benefits of Education-based Marketing

Build credibility and visibility
Find new leads and qualify prospects
Create loyal fans of your brand and products
Upsell and cross-sell
Shrink product support costs
Boost revenue

Education-based Marketing Etiquette: First, Focus on the Customer

How do you capture the attention of a time-starved audience suffering from information overload?

Intrepid has developed Education-based Marketing guidelines that put agile and social learning principles to practice.

Make It Easy

Usability is priority #1. If customers can't get the info they need quickly and easily, they won't bother coming back.

Solicit customers' information needs and preferences for accessing info.
Conduct thorough usability testing of your learning portal.
Deliver navigation and ease-of-use on par with the best consumer websites.

Make it Relevant

Personalization is the difference between content and communication.

Provide targeted information and training relevant to customer needs.
Publish content in various formats and lengths to suit individual preferences.

Keep it Fresh

People mistrust websites that appear to be dated or static. Fresh content says, "We're serious about this," and implies credibility.

Publish new content regularly.
Ensure existing information is up-to-date.

Manage It

If not managed properly, education-based marketing programs can become unwieldy or lose steam entirely.

Select the proper platform, content management, and communication tools.
Set up sustainable content development and management processes early on.
Supplement your organization's core content expertise with external thought leaders.

Measure It

Education-based marketing delivers intelligence that goes beyond page views, clicks and hits.

Gain macro-level information about how your market behaves.
Learn what the high priority needs of individual customers are.
Better focus your integrated marketing campaigns.
Arm your salesforce with critical information about prospects.

How Intrepid Can Help:

Develop an education-based marketing strategy that inspires product adoption, customer loyalty and brand evangelism.
Deliver the optimal customer experience with the help of qualified instructional designers and media producers with usability expertise.
Evaluate and select the platform and tools to best fit your needs with the help of consultants skilled in Learning Management Systems (LMS) and content software.
Establish the right metrics and assess the impact of education-based marketing on the business with scorecards and dashboards.

Partner with Intrepid to manage the entire effort, from strategy and content to delivery and measurement. Or, outsource some components to us and leverage your internal resources for others.

Interested in our upcoming whitepaper on Education-based Marketing?

Email info@intrepidls.com and we'll notify you first as soon as it's published.

Download related information:

* Next Century Media

Training instructs. Education inspires. Turn prospects into loyal customers who rave about you.