Educational Marketing: An Emerging Competitive Advantage

A recording and copy of the slide deck are available for this presentation.

Meeting Description:

Freely accessible, high quality educational content is proving to be more effective than advertising.

80% of business decision makers prefer articles over ads.¹
Clients who receive the gift of education are 29 times more likely to buy your products than those who respond to media ads.²

Thought leaders from the corporate learning and marcom services fields team up in this webinar to share award-winning approaches to successful educational marketing.

Learn how to:

Build a business case for investing in educational marketing – from strategy through execution
Plan and execute your customer education initiative, including:

o Learning portal design & development

o Content repurposing and creation

o Measuring business impact

Speakers:
Judy Albers, Director of Client Management, Intrepid Learning Solutions

Dipanjan De Ray, AVP of Business Development, Genpact USA

Alli Libb, Moderator, American Marketing Association

¹Custom Publishing Council

²Next Century Media