Intrepid’s Judy Albers to speak at the 2010 CMO Leadership Forum.

Event Overview

The phrase competition breeds innovation is perhaps most relevant to the Chief Marketing Officer. It is through the CMO office that a company transforms from a concept to a brand and it’s through the CMO that the transformation is determined.

Given the state of the current economy, some of the competition has disappeared, reorganized or scaled back spending. Innovative companies however, have seen the economy as an opportunity to increase brand awareness in a diminishing market place by showcasing a greater reliance on social media and web 2.0, focusing on targeted as well as multicultural marketing and an increased reliance upon search engine optimization. This is coupled with other challenges that CMOs face such as the costs and benefits of having brand prominence within the social lexicon, marketing through a crisis and fostering loyalty amongst consumers.

With this in mind, Argyle Executive Forum presents its 2010 CMO Leadership Forum, taking place in San Francisco. The event will bring together the marketing leadership from approximately 100-115 public and private, large and mid cap corporations, complementary areas of executive leadership and select advisors.

For more information or to register please visit, Argyle Executive Forum